BACK TO PACKAGING STUDIO
DEVELOPMENT STORY / HAIRCARE PACKAGING
How five packaging formats were brought together into a coordinated haircare range.
A real development project showing how bottle selection, closure matching, color direction and decoration placement were coordinated across the full range.
PROJECT QUESTION
How could five different packaging formats be coordinated as one range without losing the functional purpose of each pack?
THE PROJECT BRIEF
A complete haircare line needed more than one bottle shape.
The client needed a complete set for five haircare products, but the products did not share the same capacity, handling or dispensing requirements. The task was therefore not to force one container across the entire range. It was to assemble a suitable set from existing packaging formats and make the five packs feel intentionally developed together.
The client identity is not shown, but the project decisions are real: existing bottle structures were shortlisted, closures were matched, a shared color direction was developed and the artwork position was reviewed against the printable area of each pack.
01 / CLIENT NEED
Five products with different packaging requirements
The product lineup required several capacities and more than one dispensing method. A wider body offered a different grip and front panel from a tall cylindrical format, while the smaller pack needed to retain a distinct role within the same family.
The range also had to arrive as one considered set. That meant every choice needed to work at two levels: the individual pack had to suit its own use, and the complete lineup had to look deliberate when presented together.
02 / PACKAGING SELECTION
Matching each product with an existing packaging format
Existing HDPE bottle platforms were reviewed around capacity, body proportion, handling and closure options. The final set combined wider, taller and slimmer forms instead of creating a new mold simply to make every silhouette identical.
This allowed the project to preserve the functional character of each pack while concentrating development work on component fit, shared color, decoration and the relationship between all five formats.
03 / COORDINATION DECISIONS
Creating shared rules across different structures
The bottles use HDPE bodies with PP closure components, so color response could not be judged from one part alone. Bodies and closures were reviewed together, and the matte orange direction was checked across the different material and component surfaces.
Logo scale and printing position were then adjusted around each front panel. The baseline could remain visually related, but the printable width and height had to respond to the actual bottle rather than using one artwork size everywhere.
04 / FINAL RESULT
Five functional formats presented as one complete range
The final lineup retains visible differences in height, width, capacity and closure structure. Those differences make each format easier to identify and allow the packaging to support more than one product role.
A repeated matte finish, coordinated color, controlled graphic placement and related cap-to-body proportions provide the recognition needed for the five packs to read as one family.
PRODUCT & COMPONENT DETAILS
The range was reviewed as both a visual family and a set of individual specifications.
The detail sheets connect the finished appearance with the dimensions, neck specification, printable areas and dispensing components that support the final set.
Five formats are compared by capacity, height, diameter and neck size, then the available printing area is reviewed for each bottle body. HDPE bottle bodies, PP disc caps and a PP spray pump are reviewed as separate components before the complete range is approved.
KEY DEVELOPMENT DECISIONS
The decisions that shaped the final range.
Each decision linked a real product requirement with a packaging or production action, keeping the story grounded in how the set was actually assembled.
|
Decision Area |
Project Requirement |
What We Did |
|
Format Mix |
Five products required different capacities and packaging structures |
Selected existing bottle and jar formats around each product role |
|
Closure Matching |
Each format required a suitable access or dispensing method |
Matched disc caps, sprayers and compatible closures to the selected bottles |
|
Color Direction |
The five packs needed to feel connected without identical shapes |
Developed one coordinated matte color direction and reviewed bottle bodies and closures together |
|
Artwork Placement |
Printable area changed across wide, tall and slim formats |
Adjusted logo scale and decoration position for each front panel |
|
Full-range Review |
Each pack needed to work individually and as part of the collection |
Reviewed the complete five-format set rather than approving each pack in isolation |
FINAL RANGE
What made the final range work.
Functional differences were preserved
Each pack kept the capacity, body proportion and access method needed for its product role.
Shared visual rules were repeated
Color direction, matte finish, graphic hierarchy and closure relationships connected the different silhouettes.
Each format received its own specification
Dimensions, neck size, component fit and printing area were confirmed around the individual bottle.
DEVELOPMENT CHECKPOINTS
What was confirmed before final approval
• Product role and capacity for each format
• Bottle and closure selection
• Color direction across bottle and closure materials
• Logo scale and printable area for each pack
• Full-range review before final approval
PLAN A COMPLETE PACKAGING RANGE
Build a coordinated range without forcing every product into the same format.
Share your product lineup, capacities and preferred packaging direction so the complete range can be reviewed together.
WHAT TO SHARE
| PRODUCT LINEUP | TARGET CAPACITIES |
| REQUIRED CLOSURES | COLOR DIRECTION |
| ARTWORK STATUS | ESTIMATED QUANTITY |