THE STUDIO EDIT.
An evolving selection of new packaging forms, distinctive closures and visual directions from the GAOCHO studio. Each image is chosen for a shape, proportion or detail worth noticing-and the selection can change as new products and ideas enter the studio.
New forms, unexpected proportions and packaging details-curated to keep the Studio visually current and immediately recognizable.
THREE WAYS INTO THE STUDIO
Look first. Then look closer.
Begin with a visual direction, see how different packaging formats become one coordinated range, then look closer at the decisions that move a project toward production. Each featured section gives the essential idea here, with a complete concept or development story one click away.
FEATURED STUDIO CONCEPT
CONCEPT / HAIRCARE
Soft Sage Haircare Ritual
A packaging concept built from muted color, softened bottle geometry, tactile surfaces and balanced closure proportions.
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CONCEPT FOCUS |
Color, form, surface and closure proportion |
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BASED ON |
Existing GAOCHO HDPE bottle and PP closure platforms |
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DEVELOPMENT PATH |
Color matching, closure fit, decoration layout and sampling |
SAGE / SAND / SOFT STONE
PRODUCTION NOTE
This is a visual direction, not a finished client project. Material, closure fit and final color would be confirmed through sampling.
PACKAGING COLLECTION
Five product roles.
Five packaging choices.
Five packaging formats are selected around different product roles, capacities and dispensing needs.
01 DIFFERENT ROLES
Each product keeps the format that best supports its place in the haircare routine.
02 ONE RECOGNIZABLE RANGE
Shared color direction, closure proportion and brand hierarchy connect the different packs.
Hair & Scalp Oil
200 ml · Inner-plug Dispensing Bottle
01
Conditioner
300 ml · Wide Bottle · Flip-top Closure
02
Shampoo
350 ml · Tall Tapered Bottle · Dispensing Cap
03
Hair Mask
250 ml · Wide-mouth Jar
04
Leave-in Treatment
250 ml · Cylindrical Bottle · Sculptural Cap
05
These applications are shown as a collection direction rather than fixed specifications. Bottle size, closure fit, material, color and MOQ would be confirmed around the formula and project brief.
SELECTED DEVELOPMENT STORY
A complete haircare range built from five existing packaging formats.
The challenge was not to make five formats look identical. It was to let each pack keep the capacity and dispensing logic required for its product while making the full range feel deliberately connected. Development therefore focused on the details customers read across a shelf: color consistency, decoration position, closure proportion and the rhythm between different silhouettes.
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MARKET |
SOUTH KOREA |
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CATEGORY |
HAIRCARE |
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SCOPE |
FIVE FORMATS |
01 / CLIENT NEED
A coordinated family was needed for five products with different capacities, closure structures and dispensing needs-without losing a clear relationship between the packs.
02 / KEY DECISION
Instead of forcing one bottle shape across the range, the HDPE bodies and PP components were reviewed separately. Color, decoration height and cap-to-body proportion were then aligned across all five formats.
03 / RESULT
The final system keeps the functional differences visible, yet the repeated finish, graphic placement and controlled palette allow the five packs to read as one complete collection.
DEVELOPMENT JOURNEY
From direction to production.
A clear process keeps the visual direction connected to packaging function and production reality.
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01
Product Direction
Category, formula, capacities, quantity and intended brand position. -
02
Bottle Selection
Existing packaging platforms are reviewed around use and proportion. -
03
Component Matching
Closures and dispensing systems are checked with the bottle and formula. -
04
Color & Decoration
Color references, printable areas and production processes are defined. -
05
Sample Review
Finish, fit, function and visual consistency are checked on physical samples. -
06
Production Approval
Final specifications and quality checkpoints are confirmed.
One project. Six connected decisions.
START A PACKAGING PROJECT
Have a packaging direction in mind?
Share your product category, capacities, preferred style and estimated quantity. We'll help organize the next packaging decisions.