For brands that are looking to create a cohesive yet visually diverse body care line, two-shape body care containers provide two distinctly different shapes that can be used to create a variety of moods within one body care product family. While one shape provides a more comforting/round appearance, the alternative shape is more straight/ clean.

Both shapes can support body care products in different ways, and both will create different personalities for the final package.

The more rounded shape creates an image of softness and comfort for products used on the body such as lotions and creams. With its round shape, this container creates a more nurturing relationship between the user and the product. Therefore, when creating a body care line that focuses on comfort, the rounded shape will add to the comfort aspect of these products and enhance their appearance as part of the consumer's personal care routine.

In contrast to the softer shape, the more structured shape lends itself to providing body wash-based products more of an active, fresh and functional identity. It also gives cleansing-type products a more frequent use characteristic, without creating an overly heavy or overly technical appearance to its packaging.

The two shape options enable a retailer to differentiate product types by using different-shaped bottles per product type while keeping the rest of their branding (i.e. colors, labels, disc top cap style) consistent yet allowing the shape of each bottle to convey more clearly the exact place that each product plays in everyday body care routines.

This is particularly helpful for private label retailers and custom body care lines where multiple SKUs launch at the same time since if one succeeds using few bottle designs, all will still look or feel the same but with no depth to how they exist in retailers' body care offerings. If each product uses a completely different style of bottle, the total presentation will not appear to be connected to each other. The designs of these way solid and visually strong, yet still have enough shape differences between them to create a clearer understanding of how the lotion, wash, or hair product formats coexist within the total collection.

With two different-formatted bottles, a complete body care line does not need to select between similar-looking versus distinctively-shaped products because the rounded bottle can be used for softer or more difficult-to-discontinue products (like lotions and body milks), whereas the more rigid bottle can be utilized for lotions and hair products suitable only for inner-use consumption.