SURFACE FINISH MATTERS
The finish changes the feeling of the formula
Many brands look at several variables such as the size and material when selecting jars to package skincare. The finish of a jar can influence the impression of the same product's formula will create. A clear glossy jar, a solid painted jar, or an 80ml frosted jar can each be used to hold the same cream but will created a different feel for the use of that cream.
Clear Glossy
The formula was visible directly, which worked well for a few of the products; however, showing all the minor details of the cream was apparent with that jar.
Solid Coloured
It looked clean, but it was too closed off for what the brand wanted, which was to create a more soft, skincare look and a softer feel when the consumer opens the jar.
Selected Frosted
Frosted plastic jars create a softer look and feel than glossy plastic jars without requiring a complicated shape.
For this reason, many purchasers will look at multiple samples to ensure that the jar they're selecting creates the desired feel about the product as well as provide room for the logo/label they'll want to dominate the finished look of their package.
FROM A SAMPLE REVIEW
How the frosted finish solved the brief
In a sample review provided by one purchaser in the ongoing segment, a skincare person was comparing jars for a cream/mask project. The purchaser was reviewing a clear glossy jar, solid colored jar and an 80 mL frosted plastic jar. The parameters for selecting the jar were not only to find a jar, but also to ensure that it would create a clean look as well as being suitable for holding thicker products and leave sufficient room for logo/label design.
Buyer
We require a jar for face creams and masks and do not want standard basic jars that look like glossy plastic.
Gaocho
This is where frosted jars were helpful. The frosted surface will soften the shine of the plastic and create a more subdued appearance of the jar. You do not have to show the formula clearly for the jar to feel like skincare.
With the clear glossy jar, the formula was visible directly, which worked well for a few of the products; however, showing all the minor details of the cream was apparent with that jar. The solid-coloured jar looked clean, but it was too closed off for what the brand wanted, which was to create a more soft, skincare look and a softer feel when the consumer opens the jar. Frosted plastic jars create a softer look and feel than glossy plastic jars without requiring a complicated shape.
SIZE & CAPACITY
The right volume for real skincare
The size of the jar (80ml) will also help. It can fill more than small (30g or 50g) jars; however, the jar is still compact enough to be considered a part of the skincare marketplace.
This makes it ideal for facial masks, cleansing balms, rich creams, body creams and other products that require more than the 30g standard jar size for face creams.
- Facial Masks
- Cleansing Balms
- Rich Creams
- Body Creams
EMPTY & READY
These are empty cosmetic jars with lids
Buyer: Are these empty cosmetic jars with lids?
Gaocho: Yes, they are. They can be filled with the brand's formulas if the jar and lid are matched with colour and the surface finish is altered to reflect other types of skincare directions.
For a brand in the skincare marketplace, the jar is much more than just a container. The jar provides the final look of the product when the customer sees the jar for the first time. The jar can remain clean and minimalist, or the brand can add stronger colours or logo decoration so that their beauty line is familiar to the customer.
CUSTOMISATION
Built around your brand direction
Buyer
Can you customize this jar for our brand?
Gaocho
Yes, you can develop the jars to be as custom as you would like. Your brand will be able to choose from a variety of colours for both the jar and the lid along with options for the logo decoration, surface finish and label direction. Since the frosted surface provides a softer starting point, it allows for the logo and product name to stand out without competing with glossy reflections.
Jar Colour
Lid Colour
Surface Finish
Logo & Label
THE VERDICT
"It was not the clearest choice nor was it the loudest choice during the presentation."
Frosted plastic jars are the jars that brands choose for clean, calm and complete packaging. The value of the jar is not only found in the shape; it is also found in how the texture of the surface finishes changed the perception of the product prior to the creation of the label, box or any final decoration.
Using the samples, the buyer made the decision to move forward with the frosted jar because it was the best for their direction. It was not the clearest choice nor was it the loudest choice during the presentation. However, it provided the best impression of the cream and mask products being looked at, as well as making them look cleaner, quieter and more complete.
If you are a brand that produces face creams, masks, balms and body creams, this type of quiet finish will be what makes your jar feel ready for the beauty retail marketplace.
Gaocho Industrial (Guangdong) Co., Ltd. is one of the leading manufacturers and suppliers of frosted plastic jars in China, featured by quality products and good service. With abundant experience, we warmly welcome you to wholesale bulk customized frosted plastic jars from our factory. If you have any enquiry about cooperation, please feel free to email us.
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