A DIFFERENT APPROACH
Gaocho provides a different approach to creating the skin care packaging on a private label basis than just asking:
By providing you with five capacity options (50ml, 80ml, 100ml, 120ml and 150ml capacity) it allows for continued flexibility within your line of products, while eliminating the need for completely rebuilding the packaging identity every time a new SKU is introduced.
Five Capacities, Five Different Jobs
The 50ml bottle is a logical choice for concentrated moisturizers, targeted treatment products and premium daily skin care products. It provides a compact package while providing ample quantity for continued utilization by users on a frequent basis.
A 50ml bottle creates a bench-mark for a new addition or treatment lotion, or limited release product that can be added to the skincare line up. The benefit of the 90ml bottle will aid in clearly defining the skin care line and eliminate any perception of being smaller version of the 100ml bottle. At 100ml, brands have a commonly accepted size for everyday cleansers, toners and lightweight lotions. With the 120ml size, it gives brands another step between what is typically considered a standard size of facial care and the larger size of many daily-use products. Finally, there is the 150ml bottle, which provides additional space for products that are often used on a larger basis or for products that are frequently used (such as facial cleansers, toners and body-care extensions).
The purpose is to provide clarity in product development by providing product developers with multiple clear positions to use when developing a new collection.
RELATED, YET DISTINGUISHABLE
When developing a private label skin care packaging line, the two factors that can easily conflict with each other are that each SKU in the line has to appear related to each other but also have to be distinguishable from each other.
Appear Related
The use of a consistent bottle profile, size, logo position, and font allows the collection to appear cohesive.
Distinguishable From Each Other
The use of capacity, product name, label color and controlled graphic detail allows each different formula to be distinguished from each other and also makes it easier for customers to scan a retail shelf and comprehend an online product grid where they may only see a small image of the product and must click on to see the more extensive product info.
For brands with a custom skincare bottle manufacturer, the use of this defined structure provides additional practical benefits.
- New label design can start from an established template
- There is no need to create new color standards for every launch
- And when you use compatible components of the container and selected closures on several products, closure design and relevant packaging tests can also be completed simultaneously instead of being done as separate projects
Ready to Support Your Next Product Launch
Creating a line of skincare products for a startup can start with 50ml and 100ml. More established brands may want to use all five sizes to separate their facial care products from their treatment products and higher use products.
An OEM skincare packaging supplier can accommodate both paths of development but the important step occurs at the beginning when they make their selection of one or more packaging families that will allow them flexibility to expand.
Gaocho will support customers with color matching, logo printing, labels and coordinated decoration across the entire line of capacities.
As wholesale cosmetic packaging suppliers, we will support our customers in developing package designs that remain recognizable as their lines continue to grow.
The next SKU in a line should look like the next installment of that brand rather than being the first product in a new brand.
This is the responsibility of a well-designed private label skin care packaging system.
Gaocho Industrial (Guangdong) Co., Ltd. is one of the leading manufacturers and suppliers of private label skin care packaging in China, featured by quality products and good service. With abundant experience, we warmly welcome you to wholesale bulk customized private label skin care packaging from our factory. If you have any enquiry about cooperation, please feel free to email us.
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