Gripping the flower-shaped outer cover with your fingers and gently twisting it, the lotion pump inside then emerges. Pressing the pump with your thumb, the formula falls onto your palm; after use, put the outer cover back on. Although the entire process is not complicated, consumers repeat this every day.
Consumers are not merely applying the product-they are gradually becoming familiar with how it feels in their hands, how it opens, and how it's used. This is exactly what Gaocho focuses on when designing custom cosmetic containers.
The First Time Someone Reaches
When consumers first saw this bottle of time, the first thing they noticed was the outer cover of the flower shape.
This outer cover makes a common pump bottle seem less ordinary and more relaxed and fun. If the product is not used, the outer cover covers the pump head, and the overall outline of the bottle appears more complete; when it is needed to use, simply pull off the outer cover and press the pump head directly.
We designed it as "dopamine color", but it is not simply combining several high-saturation colors together, but referring to the current trend, it transitions naturally from one color to another. This combination is suitable for face cream, lotion, fragrance body care, and skincare series targeted at young consumers. Customers may not remember the model of the bottle, but perhaps they can remember "that one with the flower cover." For brands that are currently seeking to support custom LOGOs for cosmetic pump bottles, this is the recognition brought by the bottle itself. LOGOs, product names, and labels do not need to undertake all the tasks. Because the packaging already has a simple description and an easily recognizable characteristic.
What happens after using it for a week?
The basic design of the flower cap and the dopamine-shaped bottle encourages customers to grab the product; what is more important is the user experience of the packaging.
In time, customers will stop noticing each of the design details of the package. This is particularity true if the user has something on her hands or has just put toner on; at this point, the usefulness of the package becomes much easier to understand. The lid should be practical; it should not be too loose or too tight. The bottle should not have sharp edges. Furthermore, the pump head should work efficiently and should not stuck; at the same time, the bottle should be free of excess liquid after the product has been dispensed.
This is how Gaocho's packaging systems work; the flower-shaped cap is not only good-looking; it is practical because it is covering the pump head and making it look tidy. The design of the pump meets the requirements of the formulas used in the packaging and ensures proper performance of use for various kinds of cosmetic products.
Some designs are great when just taken out of the box but once used, many weaknesses are revealed. For example, the pump might dispense too much product or might not work if the product is too thick. Even beautiful bottles designed with great care might bring negative user experience.
That is why us focused on both practical use of the package design and aesthetics.
Our Vision
As a manufacturer of customized skincare packaging, Gaocho can offer services such as color matching, logo printing, labeling, surface treatment, and pump head selection. We also recommend that brands test the liquid performance, sealing, material compatibility, and surface decoration effect before mass production.
To be honest, this is not the most attractive part of packaging development, but once there is a problem, it is often the part that consumers are most likely to notice.
Gaocho's OEM cosmetics packaging solutions allow brands to adjust the bottle color, gradient effect, and brand logo, while retaining the original design features of the flower-shaped cap and the rounded bottle body.
Excellent customized cosmetic containers can attract consumers at first glance and then prove themselves through daily use.
The flower-shaped cap and the gradient color are responsible for making the product noticed,
while the pump head, grip feel, and liquid discharge performance determine whether consumers will continue to pick it up.
Gaocho Industrial (Guangdong) Co., Ltd. is one of the leading manufacturers and suppliers of custom cosmetic containers in China, featured by quality products and good service. With abundant experience, we warmly welcome you to wholesale bulk customized custom cosmetic containers from our factory. If you have any enquiry about cooperation, please feel free to email us.
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